Capital Markets Instinctif Partners

Made.com

How do we increase your online profile to create strategic optionality?

Challenge:
To build corporate and director profiles ahead of an expected significant fund raising for MADE.com. Historically, coverage had been consumer focused.

Action:
We secured cornerstone profiles on the Company and the CEO in the national and trade press, and follow-up articles in the nationals on MADE’s corporate development. We also managed Companies House Submission and issue of reporting a loss by placing an exclusive. We implemented media training for the executive team and managed communications through US $60m fundraising, including leak strategy, securing extensive national and broadcast coverage on the deal announcement. Currently, we provide ongoing strategic advice to the Board as to when, how, and what to communicate to whom.

Result:
We established MADE.com as one of the UK’s leading innovative, fast-growing, private companies, securing the funds they need to expand and high profile talent, including the former COO of SuperGroup plc to the board. This has heightened media interest, which we actively manage as well as increasing the profile of the brand.

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