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Reinventing Responsibility: Unlocking opportunities for social, environmental and commercial impact

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The world is changing.

Global change is adding to social, environmental, economic, political and regulatory pressures which means businesses’ actions and words must meet higher expectations than ever before.

Today, companies are expected to step up to help solve the world’s environmental and social challenges. Which means that sustainability is not a ‘nice to have’ and greenwashing won’t cut it.

That’s where Reinventing Responsibility comes in.

As our clients’ partner in change, our team in Europe, Africa and the Middle East draw on insight and expertise from financial, consumer, corporate and political landscapes to help companies deliver positive social, environmental and commercial impact. Our aim is to build trust through transparency and honesty so that we and our clients, can be a force for good.

Our tools such as ESGOptic and our stakeholder-led approach to materiality, provide an insight-led and actionable approach, wherever you are on your journey. Our reporting expertise delivers transparent sustainability-related disclosures and best-in-class reports to meet the needs of your key stakeholders, while our expertise in communications, advocacy and campaigning ensures that you can positively communicate your impact.

How we can help you

Sustainability strategy, insight and foresight

  • Expert advice on the sustainability landscape, stakeholder expectations and consumer trends
  • Benchmarking and best practice recommendations
  • Materiality analysis and stakeholder audits to understand how your stakeholders view you
  • Develop your sustainability strategy, narrative and goals

Best in class reporting

  • Guidance on the best reporting frameworks for your business
  • Peer group and gap analysis to provide recommendations for best practice reporting
  • Articulate your business model and how sustainability is integrated into your operations
  • Create integrated annual, sustainability and TCFD reports
  • Award-winning in-house design, copywriting and production studio

Impactful communication and stakeholder engagement

  • Compelling and impactful ways to communicate your sustainability goals and progress
  • Enhance your profile at key sustainability events such as COP, UNGA and WEF Davos
  • Integrate your sustainability narrative across all of your communications touchpoints
  • Communicate your goals and progress through a range of channels including media, interviews, films/video, website, reports, presentations, events/forums, social media
  • Engage internal and external stakeholders to become your partners in change

Training and coaching

  • Provide training and coaching on the sustainability landscape and what it means for your business
  • Develop your spokespeople’s ability to talk effectively and engagingly about your sustainability goals
  • Workshop facilitation to articulate your purpose, values and how they drive your organisation

Above all, we provide advice with integrity, prioritising honesty, transparency and authenticity in our approach.

Our Impact

Thought leadership

Mind the Green Gap: Read our 2022 report on attitudes and behaviours towards climate change

Beware the greenwash: Navigating green claims

Towards a sustainable future, fighting food waste

Climate Change Report: ESG in the Middle East

Climate Change Report: What does it mean for the renewables sector?

Climate Change Report: A finance and investor perspective

Sustainable Futures: ESG is under siege – but keep the faith

Instinctif Partners: Your partners in change

Reinventing Responsibility: What do you need to know to succeed in this area?

Back to What We Do



Instinctif offers integrated expertise spanning corporate, consumer, politics and finance.

Capital Markets

Delivering trusted Capital Markets advice in an ever-changing world.


Working with businesses to articulate purpose beyond profit, differentiate propositions and communicate their brand effectively.

Content & Design

Communicating organisations story through creative content delivered with impact across all platforms.


Delivering dynamic solutions that pique interest and drive engagement for consumers and businesses.


Understanding behaviours is essential to successfully navigate shifting consumer demands. Our research & insight team, Truth, anticipates change for commercial impact.

Public Affairs

Providing advice to guide businesses through the complex and shifting political landscape and regulatory space.

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        Phone: +44 207 457 2020

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