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Engaging a hard-to-reach audience

Consumer
Engaging a hard-to-reach audience
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Randstad

The recruiter Randstad approached us asking for support in reaching nurses, which they had typically struggled to recruit. Building on the insight that nurses liked reality TV, we developed a campaign with former Love Island contestant and nurse Rachel Fenton on nursing and mental health, which drove over 100k views and 2k nurses to the client’s website.

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