Captivating an elusive audience
When Randstad, a prominent recruiter, faced challenges in reaching nurses, they turned to us for assistance. Understanding nurses’ affinity for reality TV, we embarked on an innovative campaign featuring Rachel Fenton, a former Love Island contestant and nurse. Together, we delved into the realm of nursing and mental health, crafting an impactful narrative that captivated audiences. This dynamic initiative garnered over 100k views and steered 2k nurses directly to the client’s website, marking a resounding success.