Transforming perceptions in personal finance

We have worked with Equity Release Council for over a decade to enhance and protect the sector’s reputation.

Our work has encompassed wide-ranging areas, from strategic advice, reputation management and policy advice through to thematic campaigns which have grown awareness and understanding of equity release as a mainstay of modern retirement planning.

Reputational improvements have helped the Council grow its membership to over 750 member firms and 1,800 registered individuals.

It has achieved a dominant share of voice on later-life lending topics in the media, with 97% of coverage either positive or balanced in tone.

Key influencers and stakeholders ranging from Martin Lewis to the Bank of England and FCA regularly quote the Council and its work, underlining its position of authority.