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Risk & Crisis

Protecting reputations through risk and crisis preparedness programmes and live crisis response

crisis communications

From identifying and understanding risks, to tackling issues and managing crises, we help organisations anticipate and manage all threats to their corporate reputation in this uncertain, unrelenting, unforgiving era.

Operating as consulting partners to our clients, our award-winning Risk & Crisis practice provides clients with strategic and operational crisis counsel with capabilities extending across the spectrum, from preparedness to tactical operational support and crisis communications.

We’re a highly experienced team of senior practitioners steeped in real-world crisis knowledge and backed by a hand-picked network of subject matter experts whom we bring in as required, ranging from legal and security, to lab testing and trauma counselling.

We’re equipped with all the skills, experience and tools needed to:

  • identify gaps in preparedness
  • develop bespoke, pragmatic solutions tailored to every organisation’s operations and culture
  • embed processes and test client teams through immersive training and realistic simulation exercises
  • provide 24/7/365 expert senior counsel to guide live crisis management, including media and social media response

Trusted by national and international brands to help them navigate all aspects of crisis preparedness and live issues management, we are uniquely well-placed to help organisations withstand the myriad angles of scrutiny experienced in the crisis spotlight.


Introducing our Optic Tools for crisis preparedness and corporate governance

Our powerful and fast online Optic tools help all organisations benchmark their current maturity and identify gaps in key areas of crisis preparedness and corporate governance.

Developed exclusively by Instinctif Partners, this family of easy-to-use online diagnostics uses expert question-sets to deliver swift and actionable insights. Findings are presented on a secure online dashboard, in the form of an overall score and visualisation of performance against key criteria.

Optic pinpoints the actions required to enhance existing preparedness, or to fill crucial capability gaps as part of good corporate governance. Watch our short animation to understand how it works, then register now to start using our Optic Tools.

NEW! CyberOptic

The frequency and sophistication of high impact cyber-attacks against companies are increasing at an alarming rate. Ransomware affects organisations of all types and sizes. To protect your company’s reputation and value, it’s vital to take practical and technical steps to reduce the likelihood of an attack, but also to prepare the processes—and, critically, the communications—you need to deploy in the immediate aftermath of an IT system compromise.

CyberOptic helps you do just that, ensuring you are fully prepared to communicate with all stakeholders if the worst should happen.

Download the CyberOptic brochure to learn more.



CrisisOptic provides an accurate indicator of strengths and weaknesses enabling you to quantify your crisis capability against international best practice, including BS11200:2014, a global standard for crisis management.

Download the CrisisOptic brochure to learn more.



recall optic instinctif logo

RecallOptic enables you to quantify your product recall preparedness against international best practice, including ISO 10393:2013E for consumer product recall, BRC Global Standard for Food Safety and BRC Global Standard for Consumer Products.

Download the RecallOptic brochure to learn more.



CrisisCommsOptic allows you to quantify your crisis communications readiness against industry best practice.

Download the CrisisCommsOptic brochure to learn more. 



ESGOptic gives companies the ability to benchmark their current performance and recognise opportunities for future sustainable growth.

Download ESGOptic brochure to learn more.


Contact us

Email or telephone +44 (0) 1869 353800

Back to Communications

Instinctif offers integrated expertise spanning corporate, consumer, politics and finance.

Capital Markets

Delivering trusted Capital Markets advice in an ever-changing world.


Working with businesses to articulate purpose beyond profit, differentiate propositions and communicate their brand effectively.

Content & Design

Communicating organisations story through creative content delivered with impact across all platforms.


Delivering dynamic solutions that pique interest and drive engagement for consumers and businesses.


Understanding behaviours is essential to successfully navigate shifting consumer demands. Our research & insight team, Truth, anticipates change for commercial impact.

Public Affairs

Providing advice to guide businesses through the complex and shifting political landscape and regulatory space.


Helping organisations take a systems approach that puts people, the planet and long-term value creation at the centre of their business strategies.

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