Launching a milestone initiative to support social and environmental causes

In collaboration with RFL and Aviva, we spearheaded the much-anticipated expansion of the Dormant Assets Scheme into the insurance and pensions sector.

Our campaign narrative gained endorsement from the Government and the Association of British Insurers (ABI), marking its adoption in a multi-channel initiative. This encompassed media briefings, paid social media, and compelling video interviews and case studies featuring participants and beneficiaries.

The launch garnered extensive media coverage across 260+ titles, securing 16 appearances in pivotal national and City outlets. The reactions were overwhelmingly positive or balanced, resonating closely with our core messages.