Launching a milestone initiative to support social and environmental causes
We worked with RFL and Aviva to launch the long-awaited expansion of the Dormant Assets Scheme to insurance and pensions.
Our campaign narrative was adopted by Government and the Association of British Insurers (ABI) and taken to market via a multi-channel campaign encompassing media briefings and paid social media, with video interviews and case studies from participants and beneficiaries.
The launch was covered by over 260 media titles, including 16 appearances in key national or City outlets. Reactions were universally positive or balanced and closely aligned with our key messages.