Insight & Research Instinctif Partners

Non-Profit

How can we create a brand identity that deepens customer engagement?

Challenge:

To build a brand identity that broadened appeal, deepened audience understanding of the non-profit organisation, and create a framework to shape the client’s development.

Action:

We sought to understand the client’s brand from all the relevant angles. Through a programme where we immersed ourselves in all aspects of the organisation, we identified key brand moments and truths that were distinctive, authentic and a fit with the brand and its vision for the future. We worked collaboratively with key stakeholders to align on the outputs before developing the final creative.

Result:

The framework and outputs were agreed and developed further with key stakeholders, before being brought to life through stories that epitomised these in both film and book format.

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