Sustainability Public Affairs Communications
Insight Communications
Becoming better at engaging women in the world of technology
![Becoming better at engaging women in the world of technology](https://d1pkc5re75vqgo.cloudfront.net/wp-content/uploads/tech-1-thisisengineering-raeng-64YrPKiguAE-unsplash-986x688.jpg)
Multinational technology company
We worked with a leading global tech company to help them understand the thought processes and decision-making of women around tech. Importantly, we helped them see how they could augment their marketing and communications to ensure greater traction and conversion. As a result, they better understood women’s decision-making and drove selling opportunities.