Creating awareness of, and driving registrations for, the atingi e-learning platform
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
We devised an integrated media strategy (including traditional, social and online paid media) to incentivise learning behaviour across targeted African regions, boosting registrations for the atingi e-learning platform. Our campaign leveraged influencers, data analysis, and in-market triggers to effectively target audiences. We exceeded our client’s reach and registration targets by 200% and 15% respectively.