Capital Markets Corporate

Redrow

How did we reposition a national housebuilder to a range of audiences amidst economic turmoil?

Challenge:
FTSE 250 housebuilder, Redrow, is one of the UK’s leading and fastest growing in the sector, however their challenge was two-fold. Operating in a market struck by considerable volatility as a result of Brexit and other influences, Redrow wanted to address divergent perceptions amongst City stakeholders, and at the same time develop a meaningful media profile that best communicates their key points of difference to a variety of audiences including buyers and the housebuilding industry.

Action:
We developed a comprehensive, multi-channel financial and corporate communications programme to better engage and educate all of their stakeholders, in particular highlighting Redrow’s
compelling growth story and their company values. In addition to ongoing financial calendar support, Instinctif has undertaken a comprehensive perception audit of sell-side analysts as well as a highly targeted media engagement programme surrounding both operational and financial news flow. We have also worked with Redrow to create a clear Voice of Authority position on key topics, allowing them to own the conversation and influence industry perceptions.

Result:
By proactively addressing market concerns and misconceptions through targeted media and analyst engagement, Redrow has seen a significant re-rating of its shares driven by increased profile and positive sentiment around the business and its operations. Our multi-channel corporate programme has also resulted in the deployment of a variety of thought leadership campaigns spanning print, digital and social media, helping Redrow to drive the media agenda in 2017.

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