Skip to content

The man who would be prime minister

Public Affairs
The man who would be prime minister
moray macdonald headshot on a purple background

By Moray Macdonald, Group Head of Public Policy

This article also appeared in PR Week.

Labour leader Sir Keir Starmer made a big impact with his speech at the Labour Party Conference in Liverpool, but can he go the distance and emerge victorious at the next general election?

The signs were there immediately in Liverpool that this year’s Labour Conference would be different from those in recent years: the Momentum splinter conference, The World Transformed, banished; corporate sponsors and exhibitors back in force; the traditional pre-conference gaffs and infighting (largely) absent. Gone was the oppressive feeling of perpetual defeat, replaced with an optimism, discipline and (whisper it) unity, that Labour may have a real chance of victory at the next General Election. Shadow Ministers speaking at fringes and events in the run up to Keir’s speech received warmer responses than in previous years. We observed no heckling from the audience at a fringe when one Shadow Minister praised some of what Blair had achieved, unthinkable under Corbyn.

Keir Starmer’s keynote conference speech needed to embody and focus that renewed optimism, respond to his critics that Labour’s polling lead owes more to Government missteps than his own leadership, and to begin carving out Labour’s offer to the electorate. 

In contrast with his more stilted and impersonal address last year, Starmer appeared confident and passionate, delivering a speech largely written himself. 

The central linking theme of contrasting Labour competence and decency under his leadership with a Government facing perpetual crises and at risk of being perceived as out of touch with the needs and priorities of ordinary working people landed well in the Conference Hall. Unleashing the green heat of technology (to paraphrase Wilson) through Labour’s Green Prosperity Plan feels like a compelling and hopeful response to the UK’s energy and cost of living challenges, though the details of the proposed UK Sovereign Wealth fund and Great British Energy Company remain a little fuzzy. The Great British Energy Company has unsurprisingly been met with enthusiasm from members.

Once again family was central to him and the speech referenced his family history in particular the strong link to working in the NHS. Fairness came across loud and clear. 

Starmer took the opportunity to pre-empt Conservative attack lines before the next election, reinforcing his brand of patriotic socialism with respectful references to the Queen and challenging Labour members to prioritise “Country first, Party second”. Demonstrating a political maturity and ability to anticipate future threats, the Labour Leader also dedicated a whole passage to attacking the SNP, explicitly ruling out any future pact with the nationalist party, while noticeably staying silent on cooperation with the Lib Dems. Starmer has clearly learnt from the experience of his friend and Shadow Cabinet colleague Ed Miliband, already seeking to inoculate Labour from accusations that a vote for Starmer is a vote for Sturgeon.

Speaking with activists in the wake of his conference keynote, they feel buoyed, excited and optimistic for the Party’s future election chances and hopeful for job creation as part of the “greening” of the country to deliver net zero. Starmer’s challenge will be to harness, guide and translate that enthusiasm over the coming months. Starmer, like many of his Shadow Ministers, pitched the party as being a government-in-waiting. Activists and members are positive but not certain of this outcome. Labour still faces a massive uphill battle to overturn the Government’s 71-seat majority, and complacency driven by positive polling leads for Labour remains a risk. Prime Minister Liz Truss continues to show agility, ruthlessness and a willingness to make bold policy choices but Starmer’s renewed confidence may be the deciding factor on whether the next General Election is a rerun of 1992 or 1997…

Moray looks at the big public policy challenges facing businesses – read more here

Where are you visiting from?

Select from the regional list below.


    Apply now

    Submit your application directly to our careers team using this form. We look forward to hearing from you!

    Fields marked with a * are required to submit the form.

    Name *
    * Upload your CV and any other supporting documentsSupported file types: doc, docx, pdf, rtf, txt. (MAX size: 6MB)

      Sign up to hear from us

      We send a range of frequent newsletters on several topics below. Submit your details here to receive some or any of these communications.

      Fields marked with a * are required to submit the form.

      Name *
      Which area are you interested in hearing about? *

      If you have a general enquiry, please contact us here.

        Get in touch

        How can we help? Contact us using the form below, or via the following:


        Phone: +44 207 457 2020

        Fields marked with a * are required to submit the form.

        Name *