Managing Director, UK & Ireland

Moray Macdonald

Moray has over 25 years’ experience and an award-winning record of innovation and delivery in public affairs and public relations, including as a senior political adviser in Scotland and New Zealand. 

Prior to Instinctif Partners he led Weber Shandwick’s content production studios across EMEA and was Managing Director of the firm’s three offices in Scotland. He has experience supporting organisations with regulatory affairs, political engagement, and issues management. 

Moray is a regular commentator on BBC Radio Scotland and BBC Scotland’s ”Seven Days” news review programme. He is a Trustee for Sustrans, the charity that’s making it easier for people to walk and cycle across the UK, and former Chair of Scouts Scotland.