Senior Director, Truth
Sarah is a consumer and branding specialist who has worked in insight and consumer consultancy for over 30 years. She is a Senior Director at Truth Consulting, the insight team at Instinctif. She is an experienced qualitative researcher, ethnographer, semiotician and trends watcher, and has a particular interest in the use of insight to inspire attitudinal and behavioural change. She has a passion for financial services research and is a frequent speaker at industry and marketing events.