Director, Truth
Callum Wynne

Callum is a quantitative researcher with a background in the FMCG and tech sectors, both as a consultant and as a client.
He has supported global brands such as Google, Philips, Unilever, GSK and Virgin across a range of insight specialisms including segmentation, audience understanding, brand positioning, communications research, and shopper insight.
Callum is passionate about forging impactful, actionable insights that get to the root of consumer tensions and help brands keep the consumer at the heart of their strategies.
