Lee has a proven track record of translating consumer and user research into actionable strategies to drive growth for multinational clients, including McDonald’s, KFC, Heineken, MultiChoice and Standard Bank.
While he is experienced across all research disciplines, he is a specialist in innovation and branding. He has used his experience and skills to unlock value for his clients, growing portfolios to secure sustainable outcomes and value-add relationships.
Lee believes in the value of building diverse, high-performance teams that collaboratively design research and interrogate insights. He understands the importance of harnessing different perspectives and world views and how these inform customer, consumer and user experience.