Chief Executive Officer

Ed Amory

Ed joined Instinctif Partners in 2020. As well as leading the business, he delivers strategic reputational advice for global clients in the commercial, social and governmental sectors. He previously spent eight years at Freud communications, latterly as Managing Partner. Ed previously worked at the Daily Mail as a political commentator and advisor to the Editor-in-Chief. He has also been a political advisor to the Conservative Party. He is currently a senior adviser to Ashoka UK, the social entrepreneur network. He lives in London and Devon, where he helps look after the national collection of oak trees, and is married with four children.