Insight & Research

Creating business change where culture meets commerce

We are experts in solving business problems, working at the intersection of culture and commerce to help our clients build profitable businesses through how they profile and target key audiences; create resonant communications; and provide a clear path to delivery of strategic ambitions and brand goals. We achieve this using insight into the way people think, feel and behave - the deep and distinctive truths our clients need to know to help their businesses succeed.

The most successful strategies, whether it’s brand awareness or positioning strategy, are those that meet and anticipate change, as the relationship between people, businesses, brands, technology and culture is far more fluid and unstable than ever before. Our skill is the ability to capture the full richness of people’s experiences and using it to generate powerful commercial creativity.

Our services

Audience Segmentation
Brand & Strategy Positioning
Content & Channel Strategy
Proposition & Messaging Testing
Strategic Communications

Audience Segmentation

Overview

We are experts in analysing the market, target audience and the ideal demographics from which to generate new business and drive your revenue.

Brand & Strategy Positioning

Overview

We enhance awareness around your brand and develop strategy on how to expand the reach of your name, as well as looking at how to differentiate from your competitors and position your brand as a market leader.

Content & Channel Strategy

Overview

We want to create impact at every step of your customers' journey, using our skills and expertise in market analysis.

Proposition & Messaging Testing

Overview

We think of impactful and insightful ways of optimising your brand message, creating better awareness and understanding and identifying unmet needs.

Strategic Communications

Overview

We use creative and engaging ways to deliver your brand messaging, such as infographics and interactive deliverables.

Our work

We’re proud of the diverse nature of work we have done and clients we partner with. Click for more examples of our work.

British Institution

How can we optimise a re-design to drive commercial value?

Non-Profit

How can we create a brand identity that deepens customer engagement?

Pharmaceutical giant

How can we help you capitalize on a sector identified as rapidly growing?

Media group

How do we enable you to deliver optimal content for your customers?

Our news and insights

Success at the Asia-Pacific Excellence Awards

Truth Board Director Dr Mark Thorpe Awarded MRS Fellowship

Post-Covid, how should brands talk about climate change?

Covid accelerates consumers’ civic conscience

Unprecedented Growth Sees Truth Consulting Appoint New Senior hires Katherine Thew and Massimo Bufi

People

Our team is based worldwide. We cover the full spectrum of insight and research capabilities, and combine these with expertise in creating strategic change. We are passionate about creative delivery, and we aim to engage and inspire throughout all of our projects.