Insight & Research
Creating business change where culture meets commerce
We are experts in solving business problems, working at the intersection of culture and commerce to help our clients build profitable businesses through how they profile and target key audiences; create resonant communications; and provide a clear path to delivery of strategic ambitions and brand goals. We achieve this using insight into the way people think, feel and behave - the deep and distinctive truths our clients need to know to help their businesses succeed.
The most successful strategies, whether it’s brand awareness or positioning strategy, are those that meet and anticipate change, as the relationship between people, businesses, brands, technology and culture is far more fluid and unstable than ever before. Our skill is the ability to capture the full richness of people’s experiences and using it to generate powerful commercial creativity.
Our services
Audience Segmentation
We are experts in analysing the market, target audience and the ideal demographics from which to generate new business and drive your revenue.
View related workBrand & Strategy Positioning
We enhance awareness around your brand and develop strategy on how to expand the reach of your name, as well as looking at how to differentiate from your competitors and position your brand as a market leader.
View related workContent & Channel Strategy
We want to create impact at every step of your customers' journey, using our skills and expertise in market analysis.
View related workProposition & Messaging Testing
We think of impactful and insightful ways of optimising your brand message, creating better awareness and understanding and identifying unmet needs.
View related workStrategic Communications
We use creative and engaging ways to deliver your brand messaging, such as infographics and interactive deliverables.
View related workOur work
We’re proud of the diverse nature of work we have done and clients we partner with. Click for more examples of our work.
People
Our team is based worldwide. We cover the full spectrum of insight and research capabilities, and combine these with expertise in creating strategic change. We are passionate about creative delivery, and we aim to engage and inspire throughout all of our projects.