Instinctif Partners appointed to The Gym Group plc

The Gym Group has appointed Instinctif Partners to support its corporate and financial communications. 

Founded in 2007, The Gym Group is the original provider of high-quality, low-cost gym facilities in the UK. It offers 24/7, no contract gym memberships that deliver great value-for-money for its members. The business has been listed on the London Stock Exchange since 2015 and has grown to more than 820,000 members across 230 sites.

The core account team will be led by Justine Warren, Matthew Smallwood and Jeremy Durrant, supported by Joe Quinlan, Katie Gabriel and Isadora Pegler.

Commenting on the appointment, Justine Warren said: “This is an exciting integrated brief that highlights the strength of Instinctif’s broad communications offering. The Gym Group are the pioneers of the low-cost gym model in the UK and have built a reputation for operational excellence, inclusivity and innovation. We are proud to support the executive management team as they build on the Company’s leading market position at a time when public interest in health and fitness has never been greater.”