Instinctif Partners appointed to EMEA brief by World Gold Council

The World Gold Council, the market development organisation for the gold industry, has appointed Instinctif Partners to its EMEA brief following a competitive pitch process.

The World Gold Council’s membership includes the world’s leading and most forward-thinking gold mining companies. The organisation’s purpose is to stimulate and sustain demand for gold, provide industry leadership and be the global authority on the gold market.

Instinctif’s brief is to help further raise the profile of the World Gold Council and its work across Europe, the Middle East and Africa. Specifically, Instinctif will work with the World Gold Council to promote gold as an asset class to institutional and retail investors and develop campaigns to highlight gold’s ESG credentials.

An integrated team from Instinctif’s offices in London, Germany, Dubai and Johannesburg will work on the brief. The Instinctif team is coordinated from London and led by Ross Gillam, Partner in Financial & Professional Services, and supported by Emily Luscombe, Lewis Hill, Dinara Shikhametova, Hazel Edwards and George Peele. The team will report to Hannah Brandstaetter, Corporate Communications Lead, EMEA at the World Gold Council.

Hannah Brandstaetter, Corporate Communications Lead, EMEA at the World Gold Council, said: “I was impressed with Instinctif’s strategic thinking, as well as their combination of creativity and industry expertise. I look forward to working with Instinctif’s EMEA team on multi-market campaigns.”

Ross Gillam, Partner in Financial Services at Instinctif Partners, added: “We are delighted to have been appointed by the World Gold Council in what is an exciting and truly international brief. We look forward to working with Hannah and the wider World Gold Council team to promote gold to investors and its ESG credentials.”