International Business Communications Consultancy

Instinctif Partners has been operating in the Middle East and North Africa (MENA) since 2008. Based in the United Arab Emirates, our team partners with clients across the region, helping them meet the challenges of their business by developing communications strategies, enhancing brand value and communicating their story to key audiences. Our MENA business provides a range of consultancy services across industry and government sectors. We offer financial PR and Investor Relations (IR) for listed and private companies, corporate communications, reputation management and public affairs for public and private entities, and consumer and corporate communications for a wide range of rapidly growing industries in the region.

Our Services

  • Financial PR & Investor Relations
  • Capital Markets
  • Business Communications
  • Media Relations
  • Government Relations & Public Affairs
  • Content & Creative
  • Crisis & Business Resilience
  • Digital & Social Media

Financial PR & Investor Relations


We have extensive experience of advising financial services and listed companies across a full spectrum of communication challenges from financial PR, Investor Relations and transaction support through to B2B and B2C brand building, social media strategy and reputation management. Our sector specialist teams operate in challenging environments to communicate our clients’ value proposition to their target audiences, including institutional investors, sell and buy-side analysts, fund managers and the financial media.

Capital Markets


We work with clients to develop and communicate compelling capital market communications to support their results and provide them strategic consulting. Our broad capital markets experience includes Mergers & Acquisitions, IPOs, fundraisings, cross border transactions and transaction support/advice.

Business Communications


We believe that reputation is fundamental to a business’s success and so does the statements of commentators and stakeholders say about it fundamentally impacts a business. Our put our skills into action to ensure that investors, analysts and the media do not capture false perceptions. We provide strategic advice to position clients as thought leaders and industry experts, by building their profiles to outrank their competitors. This includes expert spokesperson commentary, campaigns, business and senior management profile management, social media profile activity, roundtables and seminars.

Media Relations


We maintain strong relationships with local and regional media. Our team of professionals - who include former journalists - use journalistic skills, research and insights, strategic planning and compelling content to handle complicated media situations to deliver results that impact the client’s reputation

Government Relations & Public Affairs


The actions and decisions of the government and regulators can affect your organisation’s success. We use our government relations and public affairs programmes to help you influence their views, actions and decisions to create the best possible political environment in which you operate. This also includes direct and indirect interaction with government as part of a wider communications strategy.

Content & Creative


A brand should reflect a company’s story and an organisation’s identity. Good content is developed when you use the art of story-telling to connect to your audience. Our specialists ensure that your brand becomes your most valuable asset and your content amplifies your message whilst maintaining relevance.

Crisis & Business Resilience


From identifying and understanding your risks, to tackling your issues and managing crises, our unique approach combines communication, culture and process. Our end-to-end approach encompasses risk; business continuity; issues management; crisis preparedness, management and communication; and product recall. To help you respond effectively to immediate threats, the Instinctif Partners Crisis Bureau offers 24/7/365 access to expert crisis management counsel and hands-on support. We work in partnership with clients ranging from global corporations to SMEs, and trade associations to governments – equipping teams with the tools to perform at their best.

Digital & Social Media


Digital and social media channels present a fantastic opportunity to engage directly with the audiences that matter most. We’ll help you target your audience, and the people that influence them, with insight driven ideas and creative content, through appropriate platforms and channels, across paid, earned and owned media, ensuring your story is heard and understood. We develop corporate websites and platforms tailored to the requirements of your key audiences, as well as social media campaigns that truly engage the people and businesses that most need to understand your story.

Our Work


Supported by an extensive global network, our team is composed of talented senior international and Arab communications professionals with strong sector expertise and experience in the region. We provide our clients with senior counsel and cost-effective execution to support their goals and advance commercial performance.

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