Capital Markets Content & Creative

June 6, 2017

Instinctif Partners completes delivery of RAKBANK Annual Report

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UAE’s largest SME lender, RAKBANK, worked with business communications consultancy Instinctif Partners to develop its 2016 Annual Report.

Our team in the Middle East and the multi-award winning RAKBANK successfully collaborated to deliver the bank’s 2016 Annual Report. We drew on our expertise in corporate reporting and best practice Investor Relations to develop the concept, design and content of the Annual Report. Following the successful delivery of the Bank’s 2015 Annual Report, we adopted a fresh approach that would emphasize the brand’s legacy, diversified service offering and spirit for meeting new challenges.

Geraldine Dagher, Head of Corporate Communications, RAKBANK, commented:

“This is the second year that we have chosen Instinctif Partners to support the development of our Annual Report. We have been very pleased with the results. During these two years we have developed two successful Annual Reports that set new benchmarks for RAKBANK’s investor communications. The Instinctif Partners team have a clear vision for effectively communicating with key stakeholders, including investors and shareholders, complemented by an in-depth understanding of the UAE market.”

The theme of RAKBANK’s 2016 Annual Report, ‘RAKBANK at 40: Ready for New Horizons’, articulates the Company’s progress and achievements in 2016, and its strategic direction for the future. Instinctif Partners’ work on the 2016 report encompassed full strategic advice along with the design, concept, theme and content.

Samantha Bartel Al Khalaf, Managing Partner, Instinctif Partners Middle East, said:

“We’ve been privileged to have the opportunity to work with RAKBANK. We have worked closely with the communications team to develop a report that accurately and compellingly tells the story of the Bank’s achievements. The RAKBANK team’s trust in our creativity and vision have enabled us to deliver a report that both parties can be proud of. The end result was achieved through a combination of global expertise, unique consultancy skills and strong team dynamics. Our objective is for our clients to build and maintain positions as regional leaders in best practice Investor Relations, and we believe that RAKBANK’s Annual Report reflects that aim.”

Instinctif Partners’ areas of expertise include capital markets, corporate affairs, public policy, engagement, life sciences, content and creative, strategic insight and research. The international consultancy operates from 20 offices across 10 countries. Instinctif Partners Middle East is headquartered in Dubai, serving clients across the GCC and MENA region.

This year, Instinctif Partners developed and produced more than 40 Annual Reports for clients globally, across a broad range of sectors including Energy, Financial Services, Food & Beverage, Hospitality, Manufacturing, Mining, Retail and Telecommunications. Aside from printed reports, the strategic communications consultancy produces a wide range of online versions. The company has won numerous awards over the past three years for both its print and digital annual reports. Awards from the Moscow Stock Exchange Annual Report Competition include: ‘Best report in the telecom sector’, ‘Best strategy and investment case’, ‘Best corporate governance’, ‘Best design’, ‘Best private company report’, and ‘Best retail sector report’. Instinctif Partners has also earned ‘Best corporate website’ from the UK Corporate and Financial Awards; was shortlisted for ‘Best small cap and AIM annual report’ at the ICSA Hermes Transparency in Governance Awards, and ‘Best investor communication award.’ Leading international clients include Almarai, Biofrontera AG, Caledonia Group, EuroChem, Lenta, PZ Cussons and San Leon Energy.

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