November 16, 2021



Instinctif Partners has appointed Melanie Klenk to a new role as Group Head of Healthcare, based in Frankfurt. She will work with Instinctif practices across the Group, including corporate communications, public affairs, insights & research, in Berlin, London, Brussels, Dublin, Dubai, and Johannesburg, to take Instinctif Partners’ already extensive healthcare practice to the next level.

Melanie was until last month Senior Vice President at Weber Shandwick, based in Frankfurt, and global healthcare lead on several significant multinational accounts.

Ed Amory, Group CEO, said: ‘We are delighted that Melanie is joining us at this important stage in the Group’s development. We already have £5million plus of healthcare revenue, but we need to strengthen and develop our offer, integrating practices and geographies to offer our clients even better support. Melanie is a talented and creative individual, and she will be a very valuable addition to our team, both across the Group, and within Germany.’

Carsten Boehme, CEO Instinctif Germany, said: ’The world is facing enormous challenges in sustainability, digitalisation and health, to name a few. Healthcare continues to be a growing sector fueled by an ageing society, new diseases and diagnostic capabilities as well as technological advancements. I am excited that with Melanie we now have a seasoned communications professional on board under whose leadership we can help our clients navigate through the complexities of stakeholders and environments.’

Melanie commented: ‘I am delighted to join the Instinctif team at this crucial point in time and I am looking forward to working with the teams across the globe and offer my expertise. I am confident that through integration, connected strategies and fresh thinking I can help take the Group’s healthcare offering to the next level, and most importantly, ensure that patients worldwide have access to the best possible treatments and solutions.’