Sustainability Public Affairs Communications
Digital Communications
Sparking social conversations to drive awareness and encourage active citizenship
![Sparking social conversations to drive awareness and encourage active citizenship](https://d1pkc5re75vqgo.cloudfront.net/wp-content/uploads/Opera-marvin-meyer-SYTO3xs06fU-unsplash-986x688.jpg)
![Opera_1000x800](https://d1pkc5re75vqgo.cloudfront.net/wp-content/uploads/Opera_1000x800-624x418.jpg)
Opera
Opera Browser wanted to leverage Youth Month in South Africa so we conceptualised the #YouthOnline campaign. The initiative began with a scripted “call to action” video and social media content inviting feedback on challenges and enabling change. Posts achieved an organic reach of over 200,000, with Twitter engagement rates exceeding 16%. Participants’ concerns and recommendations were translated into an infographic.