Public Affairs Digital
Sparking social conversations to drive awareness and encourage active citizenship
Opera Browser wanted to leverage Youth Month in South Africa so we conceptualised the #YouthOnline campaign. The initiative began with a scripted “call to action” video and social media content inviting feedback on challenges and enabling change. Posts achieved an organic reach of over 200,000, with Twitter engagement rates exceeding 16%. Participants’ concerns and recommendations were translated into an infographic.