Sustainability Public Affairs Communications
Digital Communications
Sparking social conversations to drive awareness and encourage active citizenship
Opera
Opera Browser wanted to leverage Youth Month in South Africa so we conceptualised the #YouthOnline campaign. The initiative began with a scripted “call to action” video and social media content inviting feedback on challenges and enabling change. Posts achieved an organic reach of over 200,000, with Twitter engagement rates exceeding 16%. Participants’ concerns and recommendations were translated into an infographic.
