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Understanding consumer priorities to create a new, healthy ready meals range

Understanding consumer priorities to create a new, healthy ready meals range

Leading British grocer

We examined health trends and codes, mapping them against changing consumer priorities. We recognised frustration with the dullness of existing healthy meal solutions and focused on injecting excitement into “good-for-you” ready meals.

The rebranded range resulted in a 50% uplift in sales.

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Strategic development in a changing European foods shopping landscape

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