ESG & Sustainability
Public Affairs & Public Policy
Insight & Strategy
Strategic development in a changing European foods shopping landscape
Leading frozen food supplier
We developed deep category understanding to inform strategy across European markets.
Our process focused on the key shopper moments: a combination of POP quantitative interviews, accompanied shops, shopper groups and eye tracking.
Key insights injected emotion and enjoyment into the shopper experience, removed barriers of functionality and drove a promotion-driven shopper mindset.
