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Strategic development in a changing European foods shopping landscape

Strategic development in a changing European foods shopping landscape

Leading frozen food supplier

We developed deep category understanding to inform strategy across European markets.

Our process focused on the key shopper moments: a combination of POP quantitative interviews, accompanied shops, shopper groups and eye tracking.

Key insights injected emotion and enjoyment into the shopper experience, removed barriers of functionality and drove a promotion-driven shopper mindset.

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