Sustainability Public Affairs Insight
Insight
Grow it yourself: category strategy and platform development
![Grow it yourself: category strategy and platform development](https://d1pkc5re75vqgo.cloudfront.net/wp-content/uploads/shutterstock_1721677870-woman-in-workshop-986x688.jpg)
DIY Retailer
Our approach involved semiotics to understand the evolution of DIY and trends in home improvement, which then led into a stage of ethnographies and qualitative groups on consumer attitudes and desires. The client now has a clear understanding the category, where it should go next and what to do in offer development and communications.