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Director - Truth

Victor Reynoso

Victor Reynoso

Victor is a Director in the Quant & Analytics team with 11 years of experience conducting research across industries, from brand health to customer decision journeys. Passionate about transforming complex data into compelling insights, he specialises in AI-driven analysis and blended methodologies to map customer journeys effectively. 

He has led research for top technology and healthcare brands, covering categories like smart speakers, tablets, e-readers, and allergy medications. 

Outside work, Victor is always discovering something new—whether it’s hidden travel gems, must-try restaurants, or the latest in rock and metal music. He’s the go-to for offbeat recommendations! 

Victor Reynoso
Beth Acheson-Gray
Brand and Design Manager - Truth
Carlota Rosa-Delgado
Associate Director - Truth
Catalina Oribe
Consultant - Truth
Chantal Woolcock
Associate Director - Truth

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