Director - Truth
Victor Reynoso

Victor is a Director in the Quant & Analytics team with 11 years of experience conducting research across industries, from brand health to customer decision journeys. Passionate about transforming complex data into compelling insights, he specialises in AI-driven analysis and blended methodologies to map customer journeys effectively.
He has led research for top technology and healthcare brands, covering categories like smart speakers, tablets, e-readers, and allergy medications.
Outside work, Victor is always discovering something new—whether it’s hidden travel gems, must-try restaurants, or the latest in rock and metal music. He’s the go-to for offbeat recommendations!
