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Head of Truth Futures - Truth

Dr. Bridget Dalton

Bridget Dalton

Bridget is Head of Truth Futures, a recent addition to our business that focuses on exploring the future through deep cultural analysis. Going beyond trends, she uses semiotics to decode category evolution, consumer shifts, and brand dynamics.  

She leads DISRUPTIONS, an academically supported initiative tracking global change, and partners with Ashoka to harness social innovation for insight and research. 

A researcher, cultural analyst, and semiotician for 10 years, Bridget has worked with brands like Adidas and helped legacy businesses engage younger audiences. 

Passionate about actionable insights, she keeps her work clear and impactful. Outside work, she enjoys poetry, dance, holidays, and extravagant manicures. 

Bridget Dalton

Other team members

View all
Carlota Rosa-Delgado
Associate Director - Truth
Catalina Oribe
Consultant - Truth
Chantal Woolcock
Associate Director - Truth
Dickson Lam
Associate Director - Truth

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