Winners at the PRCA MENA Awards 2017

Instinctif Partners has won the Best PR Crisis Communications Campaign award at the PRCA MENA Awards 2017. Considered one of the most prestigious accolades in the PR industry, this category recognises firms for achieving success in improving crisis management and crisis preparedness.

Judges commended Instinctif Partners for its engagement with a significant government agency in the GCC region undertaking a fundamental review and redevelopment of all crisis management and crisis procedures. The team was able to complete a seven-month project in four months, including training 87 participants across three sessions in crisis management and crisis procedures.

Samantha Bartel, Managing Partner, Instinctif Partners Middle East said; “We are very pleased to have received the PRCA MENA Award for improving crisis preparedness for a GCC government agency. Our award recognises the superb work we have done and strengthens our position as risk, issues and crisis experts.”

PRCA MENA General Manager, Leanne Foy, commented: “Instinctif Partners were successful in beating strong competition to receive this prominent award. Judges recognised and rewarded Instinctif Partners’ recent launch of CrisisOptic, a new tool measuring a business’ ability to respond to a crisis, by quantifying business resilience in ten key areas, from governance and risk management to operational response.”

“Crisis communications is a real master discipline in Public Relations. It’s where a professional PR consultancy can help clients the most in the best case – or damage the most in the worst case. The entries in the Crisis Communications category have shown the high professional standards of the PR industry in the MENA region, with some excellent case studies on how to successfully deal with difficult situations for companies and public institutions,” said Jurgen Gangoly, judging on Crisis Communications.

Instinctif was applauded for its expertise across a wide spectrum of industries, including: energy, financial services, capital markets, telecoms, pharmaceuticals and healthcare, real estate, waste management, sustainability and investor relations.

Bartel added: “We are a small team with big ambition – advising clients across the MENA region. We have created a community where every employee plays a part in shaping who we are, we vote on important issues together and collectively decide how best to answer clients’ needs.”

Instinctif Partners were also shortlisted for Small Consultancy of the Year, recognising effective business results, community leadership and innovation across the region.