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William Dazy joins Instinctif’s Brussels team as Managing Partner

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William Dazy joins Instinctif’s Brussels team as Managing Partner

3 February 2023, Brussels, Belgium: Instinctif Partners has appointed William Dazy as Managing Partner in its Brussels office. William will play a key role in leading the team in Brussels, and joins the public affairs leadership team supporting clients across our European markets.

William has over 23 years’ experience in European public affairs successfully advocating for a range of businesses in the high tech and finance sectors. He previously worked at other Brussels-based agencies including FTI Consulting, where he served as a senior advisor, and worked in-house for Canon setting up and managing their EU government affairs office. 

He holds a Master’s Degree in EU Public Policy from Strasbourg University and a degree in Political Science from Juniata College in Pennsylvania, and speaks English and French.

William Dazy, Managing Partner, said, “I am delighted to be joining Instinctif’s talented team. I’m focussed on continuing to build a strong and sustainable brand in Brussels and ensuring our clients benefit from our best-in-class lobbying and communication services.”

Moray Macdonald, Group Head of Public Policy, said, “We are thrilled to have William leading our Brussels office. His experience and knowledge in EU policy and lobbying is second to none, and we are confident that he will bring a huge amount of insight to our clients as they seek to navigate political and policy change across the EU. I look forward to working with him as we continue to grow our European public affairs offering.”


Instinctif Partners was named the UK’s 7th largest public affairs consultancy in PR Week in 2022. It has teams of public affairs professionals in London, Brussels, Dublin and Berlin, as well as in Johannesburg and Dubai. Instinctif is an EMEA business communications consultancy, majority owned by Lloyds Development Capital.

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