FSF: What can B2B marketing learn from the B2C world?
We are delighted to be joined by the Financial Services Forum to Gresham Street on Thursday 10 November to ask what the financial services sector can learn from consumer brands.
A recent LinkedIn study emphasises that, internationally, creative confidence is growing within the B2B market with business-focused brands producing creative campaigns which were previously only seen within the B2C space.
With 69% of marketers agreeing that B2B purchases are just as emotionally driven as B2C purchases, could now be the time for an industry-wide shift in marketing?
This session will include consumer brands experts, behavioural scientists and financial services communications pros – including Sarah Christie, senior director of our research and insight practice, Truth Consulting – to explore the impact emotive campaigning could have on improving brand awareness within the B2B space.