Financial Services Forum – the Competition for the Pound in your Pocket

Please join us on Tuesday 14 March as we get under the skin of the cost-of-living crisis and consider how businesses and brands can sensitively navigate an environment of shaky consumer confidence.

No matter the sector, the financial squeeze brought on by economic turmoil of recent times can be felt almost everywhere. As government and business tighten their purse strings, so too does the consumer.

The financial services landscape today is a significantly different place to the pre-pandemic one of early 2020, and consumer spending habits have had to adapted. With downward pressure on property prices, high-risk, high-return strategies being abandoned for safer higher-yielding assets and rumours of recession, how can any marketer position their brand and products in a landscape where household budgets are severely challenged on multiple fronts?

This event will explore how market dynamics are affecting consumer behaviour and how brands can adjust their marketing messaging to create new narratives that are appropriate for the times. Competition for every pound in your pocket is fierce and communications teams need to adapt to stay relevant in this new world.

Our expert speakers include:

• Sarah Christie, Head of Qualitative Insight at Truth Consulting, part of Instinctif Partners
• Kathy Ellison, Director, Savanta
• Robert Seffert, Associate Director, Savanta
• Sangita Chawla, Chief Marketing Officer – Global Pensions and Investments, Standard Life UK

Register by emailing events@instinctif.com