WORLD FIRST – How do we promote your fast-growth brand?
We began working with rapidly growing international payments firm World First in late 2015. Having grown from a start-up in 2004 to a multi-national business in 2015, World First had a fantastic story to tell, but was failing to get the recognition it deserved. A lack of relevant editorial content and limited digital optimisation meant a complete overhaul of the business’ communications and stakeholder engagement strategy was needed.
Given the businesses focus on SMEs as a target consumer, we developed a broad programme to position World First as a voice of authority on the financial issues affecting SMEs domestically and internationally using regular commentary by its Chief Economist Jeremy Cook.
In October 2016, we combined our public policy and brand building expertise to create ThinkGlobal 2016 – an event to inspire and empower SMEs to seize the opportunities of international trade. The full day event included speakers from Government (Mark Garnier MP and Ed Vaizey MP, plus panel discussions with high profile entrepreneurs such as the CEOs of MADE.com and graze). A high calibre white paper was also produced in conjunction with CEBR to deliver media profile for World First alongside the event.
Between January and September 2016, over 270 individual pieces of coverage driven by the programme have been achieved in the UK, across broadcast, national and specialist media. The ThinkGlobal event was attended by more than 150 businesses looking for practical advice on how to achieve global success.
“As a challenger brand ourselves, it’s great to work with a challenger agency like Instinctif, because we feel they fully support and understand our business objectives and goals.”
– Renny Popoola, PR Manager