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Communications

Launching a high-tech doughnut with a healthy twist

Consumer
Launching a high-tech doughnut with a healthy twist

Urban Legend

Working with Anthony Fletcher, we launched Urban Legend to market, a brand of doughnuts containing up to 70% less sugar and fat than rivals. We communicated the high-tech manufacturing process and healthier ingredients to secure coverage in consumer and trade media, positioning Urban Legend as problem-solvers. Key contacts received samples and interviewed with Fletcher, leading to high-profile speaking opportunities.

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