Sustainability Public Affairs Communications
Communications
Launching a high-tech doughnut with a healthy twist
Consumer
![Launching a high-tech doughnut with a healthy twist](https://d1pkc5re75vqgo.cloudfront.net/wp-content/uploads/Urban-Legend-doughnuts-e1648822744357-300x169-1.jpg)
![Urban Legend logo](https://d1pkc5re75vqgo.cloudfront.net/wp-content/uploads/Urban-Legend_1000x800-624x418.jpg)
Urban Legend
Working with Anthony Fletcher, we launched Urban Legend to market, a brand of doughnuts containing up to 70% less sugar and fat than rivals. We communicated the high-tech manufacturing process and healthier ingredients to secure coverage in consumer and trade media, positioning Urban Legend as problem-solvers. Key contacts received samples and interviewed with Fletcher, leading to high-profile speaking opportunities.