Supporting businesses in becoming crisis-ready

Challenge: In today’s current climate, where there are a rising number of risks threatening businesses, it is vital that crisis preparedness is not only a priority, but that preparedness actions are taken and strategies put in place long before a crisis hits.

Action: Through using our proprietary online tool, Optic, our crisis management experts can support organisations in identifying any gaps or areas of vulnerability that need to be addressed to ensure they are crisis-ready. From assessing readiness for product recalls, navigating reputational issues, or managing broader crises, the tool benchmarks preparedness against best practice and is informed by our teams’ 35+ years of combined crisis expertise, shining a light on the areas that need to be enhanced the most.

Result: We have helped more than 200 organisations gain tailored insights into their crisis readiness and identify key areas for improvement.