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Bringing light back into the film industry through the SAFTAs

Brand
Bringing light back into the film industry through the SAFTAs

National Film and Video Foundation

The annual South African Film and Television Awards (SAFTAs) were looking to create brand messaging/collateral to re-ignite the industry’s passion and imbue the now virtual awards with prestige. We created the brand message – #StillShining – supporting this with traditional media, social media, online paid media strategy, and relationships with television sponsors and influencers.

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