Capital Markets Instinctif Partners

Made.com

How do we increase your online profile to create strategic optionality?

Challenge:
To build corporate and director profile and establish MADE as a leading challenger brand, in order to enable sufficient capital raisings to fund its UK and international growth strategy.

Action:
We developed our key messaging, hosted media training for key company spokespeople and identified our media targets.  Our media engagement programme secured cornerstone profiles on the Company and the CEO in the national, retail trade and tech media. Media interest and activity was sustained, achieving substantial coverage on subsequent corporate developments. We also targeted key awards, with some success, winning Retail Week’s Best use of Technology In-store.

Result:
We established MADE as one of the UK’s leading innovative, fast-growing, private companies and worked closely with them through two fund raising rounds, which have in total secured c£80 million of growth capital for the business. We continue to build business media and City understanding and interest in MADE, while providing strategic counsel to the board and PR support to their international expansion.

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