Content & Creative Instinctif Partners

Irwin Mitchell

How do we use film content to differentiate your brand’s proposition?

Use film content to bring the values of Irwin Mitchell’s ‘human brand’ to the fore and inspire the dialogue that defines their reputation.

We devised #DontQuitDoIt, a campaign of branded film content that uses authentic storytelling and beautiful imagery to capture the imagination of target audiences.
The powerful and emotive multi-platform campaign includes inspirational human interest films about Irwin Mitchell clients who have embraced disability sports.

Irwin Mitchell has achieved significant differentiation of the firms’ brand proposition. The ongoing #DontQuitDoIt campaign has achieved growing support across all digital channels, including more than 600,000 viewers on YouTube during the first two months of the campaign.