How do we create a relationship with the investment community in a new geography?
Intu is a London-listed REIT with a large South African shareholder base. The company had a complex ownership history and no relations with the investment community and financial media in South Africa.
We formulated and implemented a full Investor Relations programme consisting of investor targeting, regular management roadshows and introductions to the South African institutional and retail stockbrokers. In addition, we developed and monitored relations with the South African financial media. Additional client support included monitoring and reporting on local market sentiments and dealing with South African shareholder issues such as exchange control regulations.
The result of a well thought-out and executed Investor Relations programme culminated in creating awareness of the company amongst South African stakeholders, reflected in a strong and growing local shareholder register. Today there is a much enhanced understanding of the investment case and established broker research.