Public Affairs Digital
Digital Content & Design
Putting the sport into sports betting
Film & Animation Brand
We were commissioned to help IMG Gaming identify a new name that supported their business purpose and amplified their vision. We spoke with their key stakeholders, conducted an extensive peer review, and thoroughly tested each naming idea against a defined list of criteria. IMG ARENA encapsulates the company’s role giving sports fans a virtual ringside seat. We rolled the new name and brand out across all of their channels including their website.