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Digital Content & Design

Putting the sport into sports betting

Film & Animation Brand
Putting the sport into sports betting
img arena logo

IMG Arena

We were commissioned to help IMG Gaming identify a new name that supported their business purpose and amplified their vision. We spoke with their key stakeholders, conducted an extensive peer review, and thoroughly tested each naming idea against a defined list of criteria. IMG ARENA encapsulates the company’s role giving sports fans a virtual ringside seat. We rolled the new name and brand out across all of their channels including their website.

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