Corporate Insight & Research Instinctif Partners

Illovo

How can we discover how your brand is perceived across multiple geographies?

Challenge:
To conduct a six-country perception audit of the company across all of the group’s key stakeholders.

Action:
We identified Illovo’s key stakeholders in Tanzania, Zambia, South Africa, Malawi, Mozambique and Swaziland. These were representatives from national, provincial and local governments; media organisations; regulators, NGOs; multilateral organisations and employees. We drafted specific questions, and conducted telephone interviews.

Result:
Quantitative and qualitative data was collated and stakeholders were prioritised according to power and influence. This resulted in the creation of a comprehensive communications and stakeholder engagement strategy, which is now being implemented.

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