Insight & Research Instinctif Partners


How can we create a brand identity that deepens customer engagement?


To build a brand identity that broadened appeal, deepened audience understanding of the non-profit organisation, and create a framework to shape the client’s development.


We sought to understand the client’s brand from all the relevant angles. Through a programme where we immersed ourselves in all aspects of the organisation, we identified key brand moments and truths that were distinctive, authentic and a fit with the brand and its vision for the future. We worked collaboratively with key stakeholders to align on the outputs before developing the final creative.


The framework and outputs were agreed and developed further with key stakeholders, before being brought to life through stories that epitomised these in both film and book format.