We have advised the Equity Release Council for over a decade to enhance and protect the equity release sector’s reputation during a time of change and transformation.

Our work has encompassed strategic advice, reputation management and policy advice through to creative campaigns which have grown awareness and understanding of equity release as a mainstay of modern retirement planning.

This proactive, multilayered approach has helped the Council grow its reputation and influence – achieving a dominant media share of voice on relevant topics, attracting new members and earning kudos from key influencers and stakeholders including Martin Lewis, the Bank of England and the Financial Conduct Authority.