Capital Markets

ENBD REIT

How can we lead a 360-degree IPO communications programme?

Challenge:

To handle a 360-degree communications programme for ENBD REIT, ahead of, during, and after its listing on Nasdaq Dubai.

ENBD REIT was previously the Emirates Real Estate Fund. The fund had almost no visibility in the media, and was largely unknown to commentators and investors.

Action: 

We worked closely with all related parties for the transaction’s build-up process and execution. A successful media relations strategy was implemented including bilateral meetings and interviews.

Two corporate websites were developed with one launching on listing day, including live share data.

We held a successful press conference at Dubai Financial Market.

Result: 

ENBD REIT’s listing was successfully completed with the stock trading up on its opening day.

ENBD REIT rapidly gained brand visibility in the regional media, and there has been demand for continued commentary from the company’s key spokespeople.

We have been retained by ENBD REIT to manage its ongoing IR and Financial PR activities.

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