Capital Markets Corporate

Featurespace

How did we articulate across all audiences the company’s key differentiators and potential for growth?

Challenge

Featurespace wanted to raise its profile across the UK trade and national media, as well as in the US.

Instinctif positioned the company as an authority and industry leader in the use of cutting-edge artificial intelligence machine-learning technology in fraud prevention for banks and payments providers.

Action

We developed clear and consistent messaging across all corporate announcements to better articulate Featurespace’s unique technology and the burgeoning market opportunity.

We engaged with trades and national media to increase awareness of corporate updates and understanding of Featurespace’s unique platform.

Instinctif developed original content for Featurespace including ghost-written op-eds and blogs to be published in key trade publications and then amplified across social media channels.

Result

Featurespace now has an authoritative and enhanced share of voice through published thought leadership content, appearances at industry events and greater social media engagement.

We have substantially enhanced its positioning, including several prominent profile pieces in the national media and coverage generated across key trades detailing corporate updates such as contract wins.

There is now a broader understanding of Featurespace’s unique technology and its market opportunity.

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