Rachel has almost 20 years’ experience in corporate reputation, advising international and African listed companies on strategic corporate, financial, and issue management mandates. Prior to joining Instinctif, Rachel led Edelman’s African Corporate division, providing integrated pan-African advice to global and local clients. She previously ran an independent consultancy focussed on financial services, providing outsourced communications for clients on crises, transactions, and social purpose mandates. Rachel started her career in communications with Brunswick where, for over 10 years in Johannesburg and London, she advised leading companies on financial communications. Her experience spans a range of resource and industrial sectors; she has a strong financial services affinity having started out on UBS Warburg’s graduate training programme.
Rachel has a passion for education and volunteers across a range of institutions including the National Children’s Theatre and Salvazione School in Johannesburg.