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Head of Qualitative: Behaviour & Culture - Truth

Jon Suarez

Jon Suarez

Jon is Head of Behaviour and Culture at Truth Consulting, where he leads the qualitative offer with a bold and strategic lens. With a deep commitment to creative rigour, he excels at uncovering cultural insights that help clients see the world — and their audiences — differently, unlocking fresh commercial opportunities. 

With over a decade of experience at agencies including Basis and Crowd DNA, Jon combines methodological expertise with a passion for people’s lived realities. Outside of work, Jon’s Bilbao roots inspire a love of global flavours, travel, and time by the sea. He finds balance through tennis and hiking, and music is a constant thread in his life. 

Jon Suarez

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