Head of Qualitative: Behaviour & Culture - Truth
Jon Suarez

Jon is Head of Behaviour and Culture at Truth Consulting, where he leads the qualitative offer with a bold and strategic lens. With a deep commitment to creative rigour, he excels at uncovering cultural insights that help clients see the world — and their audiences — differently, unlocking fresh commercial opportunities.
With over a decade of experience at agencies including Basis and Crowd DNA, Jon combines methodological expertise with a passion for people’s lived realities. Outside of work, Jon’s Bilbao roots inspire a love of global flavours, travel, and time by the sea. He finds balance through tennis and hiking, and music is a constant thread in his life.
