Financial & Professional Services
Financial and Professional Services firms around the world are facing unprecedented change. Technological innovation, political uncertainty, empowered consumers and regulatory pressure all play a role in shaping the sector. Against this backdrop and as the media landscape continues to fragment it has never been more difficult or more important for firms in this space to communicate a consistent and differentiated narrative.
We have developed a full-service proposition with a strategic approach to ensure our clients’ communication is optimised across the best channels to reach, engage and influence the audiences that matter – allowing them to successfully achieve their commercial objectives.
Who’s caught the millennial bug?
We believe that understanding the values, ambitions and behaviours of your audience is crucial to delivering a communications programme with real impact. That’s why we combine sector knowledge with audience specific insight to develop compelling campaigns that help our clients achieve their communications and commercial objectives.
Our most recent report focuses on millennials, providing a detailed examination of their financial behaviours, aspirations and attitudes towards financial services providers. Our findings challenge existing perceptions, highlighting a number of implications for businesses looking to engage with this complex and fascinating audience. To view our full report “Who’s caught the millennial bug?” click here.
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