Victoria Cross


Victoria leads the Instinctif Partners’ Risk & Crisis team. She advises clients on how strategic communications can help maximise opportunities and minimise threats to their corporate brand. Her counsel, for a range of international companies, includes comprehensive risk assessments, crisis procedures development & training and delivery of crisis simulation exercises as well as 24/7 response.

Victoria is also a RADA-trained executive coach, who has worked internationally to deliver both presentation skills and media training across a range of client sectors.

She began her career at international communications consultancy Porter Novelli, where she rose from graduate trainee to deputy head of crisis in just six years. She joined Instinctif Partners in 2009 from a specialist environmental and food chain consultancy where she was a board director instrumental in its profitable growth.