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Instinctif Partners

Shortlisted at PRCA City and Financial Awards 2020

Shortlisted at PRCA City and Financial Awards 2020

We are proud that our team is a finalist at the PRCA City and Financial Awards 2020. We have been shortlisted in the Best Strategic Communications category for our work with TalkTalk.

The TalkTalk team, led by our Corporate and Capital Markets practice, was nominated for the launch of TalkTalk’s first thought leadership campaign “Talking Loneliness”, which examines the relationship between loneliness and technology in teenagers.

The launch of the Talking Loneliness campaign secured coverage across national, regional and trade publications in print, online and broadcast. This included a lengthy Daily Express article with an accompanying case study arranged, an interview on BBC You & Yours, as well as coverage in the Evening Standard and the Press Association which was syndicated regionally.

A microsite was created to host all the campaign content to visually express the campaign’s findings and calls to action. It also hosted materials such as the report, infographics, one-page explainer and blogs from TalkTalk CEO, academic partner Dr Rebecca Nowland, and charity partner Internet Matters. The report was downloaded over 4,000 times from this microsite. A targeted paid-for social media campaign on Talking Loneliness received over 630,000 online impressions, demonstrating the expansive reach of the campaign’s findings.

Damian Reece, Managing Partner, commented, ‘We are delighted that we have been recognised for this award which shines a light on an increasingly pertinent issue for our society. TalkTalk’s work to improve communication around loneliness is having real impact and we are very proud to support them with this. We look forward to continuing to deliver in the future.’

The PRCA City and Financial Awards celebrate the best of the PR and communications industry, recognising and rewarding outstanding professionals, businesses and campaigns in the City.

The full shortlist can be viewed here and we look forward to attending the awards ceremony on the 20th of February when the winners will be announced.


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